2 External Communication Plan Energy Europe Division March 2009 Pour personnaliser l’image :Supprimer l’image existanteInsertion / Image / À partir du fichier...NB. Mettre votre image en arrière planExternal Communication Plan Energy Europe Division March 2009
3 1. BackgroundExternal Communication Plan presents objectives and actions that have to be set up un 2009 and takes into account:Recent set up of the Energy Europe Division and…coming up reorganization of the BEEIGDF SUEZ communication planCovered topics: press relations, Branding, website, Key messages & key data’s, Publications, Network, Sponsoring & partnerships
4 strengthen affiliates communication 2. ObjectivesContribue to GDF SUEZ positioning & external communication through valorization of European energy activities &strengthen affiliates communicationPress relations :Structure process between Division and affiliates levelManage press relations (with local press offices) taking Group policy into accountSet up & put at disposal external communication tools:Division Brochures, presentations…WebsiteActivity/Sustainable report,Assist entities in implementing:Branding policyWeb passportStimulate communication networkBenchmark efficiency & contribute to local communication performance
5 3. Action plan 1. Press relations DEE press review Set up a specific press DEE reviewProceduresSet up & implementation of press procedures aiming at proactivity, fluid communication, clear validation processDEE press fileHave at disposal an up-to-date DEE press file with objectives, startegy, scope, participations,…Crisis communicationIdentify roles & prepare standard messages and set up validation process
6 3. Action plan 2. Branding Renaming & rebranding of DEE’s entities Assist entities in implempenting Group Branding policy (in collaboration with Support Operations Dptmt)Manage planningRenaming & rebranding of local websitesAssist entities in implempenting Group web passport
7 3. Action plan 3. Reference files Fact & figures reference documents Create a reference document of the DEE’s activities scope, activities,… that can be used for the buid up of any communication toolKey facts reference documentReference document that tracks all DEE evolutions (asset evolution, aquisition, new offers,…)
8 3. Action plan 4. Publications DEE Brochure Presentation of the DEE DEE PPT (update)Contribution to GSZ Activities & Sustainable ReportStructure process in order to contribute with efficicency to Group’s ofifcial reports5. PartnershipsSponsoring policyShare and guide entities Group’s partnership policyReportingSet up validation process & reporting toolBenchmarkingBenchmark partnerships (efficency)
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