La publicité subliminale

Présentation au sujet: "La publicité subliminale"— Transcription de la présentation:

1 La publicité subliminale

2 Le Subliminal Percevoir un stimulus sans en avoir conscience.
Les messages traités par la conscience: de base logique et du contexte. Les messages subliminaux: de base inconscient (rêves, fantasmes, peurs).

3 Première expérience en publicité salle de cinéma
Pendant les années 50 on a prétendu qu’un cinéma a augmenté la vente des boissons gazeuses et du maïs soufflé avec les messages subliminaux. Inséré une image à intervalles de chaque 5e photogramme. Article Snopes.com Origins:   Public awareness of what we now term "subliminal advertising"  began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the new "motivational research" marketing techniques being employed to sell products in the burgeoning post-war American market. Advertisements that focused on consumers' hopes, fears, guilt, and sexuality were designed to persuade them to buy products they'd never realized they needed. Marketers who could reach into the hearts and minds of American consumers soon found consumers' wallets to be within easy grasp as well.  Read more at 

4 Exemple 1960`s ad (real version) (what it says) _ slow motion

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6 An oldie but a goodie: Who hasn't spent time searching the Camel logo for the image of a naked man with his "cigarette" hanging out?

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10 Pepsi

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15 Exemples Swenson`s icecream (youtube)
George W. Bush Candidate Bush was trying to make a point about candidate Al Gore's healthcare proposals in the 2000 election campaign, but all anyone remembers is the kerfuffle over whether the brief appearance of the word "rats" in the middle of the ad was intended or not. The Rescuers