Gigi Andreas Asgard L’Oreal.

Présentation au sujet: "Gigi Andreas Asgard L’Oreal."— Transcription de la présentation:

1 Gigi Andreas Asgard L’Oreal

2 l'Histoire “Société Française de Teintures Inoffensives pour Cheveux”
Eugène Schueller , a young chemist Establishment by 1917 Step into different field of beauty products 1950 The world largest cosmetic and beauty company of 500 brands and 1000 products Today “Société Française de Teintures Inoffensives pour Cheveux” (Safe Hair Dye Company of France)

3 La philosophie La mission La beauté est une langue
La beauté est universelle La beauté est une science La beauté est un engagement. La mission L’Oréal aims to offer beauty for all To enable all individuals to express their personalities, gain self-confidence and open up to others!

4 Business Area Le premier secteur: la teinture capillaire
(1st sector: hair dye) plus de 500 marques (more than 500 brands) la plus grande marque: The Body Shop avec Nestlé: Galderma, une société pharmaceutique (pharmaceutical company)

5 vous avez raison! Nestlé est une société française

6 Liste des marques Professional products L'Oreal Luxe Ombrelle
L'Oréal Professionnel, including ARTec and Innate Lancôme Garnier Yves Saint Laurent Maybelline Kérastase (created by L'Oreal in 1964) Giorgio Armani SoftSheen-Carson Biotherm Le Club des Créateurs de Beauté Kéraskin Esthetics, created by L'Oreal in 2007 and specializing in skin care professionals. Cacharel Diesel Essie Maison Martin Margiela Redken 5th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960 and acquired by L'Oreal in 1993. Viktor & Rolf Active cosmetics Ralph Lauren Vichy Kiehl's La Roche Posay Shu Uemura Inneov Matrix Essentials, founded by Arnie Miller in 1980 and acquired by L'Oreal in 2000. Stella McCartney Skinceuticals Clarisonic Roger&Gallet Paloma Picasso Sanoflore Mizani, founded in 1991 and bought by L'Oreal in 2001. Drakkar noir PureOlogy Research, founded in 2001 and acquired by L'Oreal in 2007. Urban Decay Consumer products Shu Uemura Art of Hair L’Oréal Paris

7 Business Area le plus grand détenteur de brevets en nanotechnologie (détenteur de brevets: patents holder) propre SkinEthic (a world leading laboratory in tissue engineering) un détenteur des actions de Sanofi-Aventis (EU largest pharmaceutical company)

8 Je paie pour la Science!

9 Controversy – WW2 Founder - Eugène Schueller, La Cagoule
Deputy Chairman - André Bettencourt, La Terre Française Head of US affiliate - Jacques Corrèze, La Cagoule German HQ, stolen from a Jewish family

10 Controversy – Modern times
GM for designer fragrances, Jack Wiswall Garnier division, fined for racist recruitment practices Advertisement claiming mascara would make eyelashes [look] 60 % longer Two commercials banned for airbrushing models

11 Vocabulaire La beauté Universel Le produit cosmétique Le produit de beauté Beauty Universal Cosmetic product Beauty product