La présentation est en train de télécharger. S'il vous plaît, attendez

La présentation est en train de télécharger. S'il vous plaît, attendez

The value chain and added-value networks. 2 Phone business profitability: Operators sell services, not transmission 2. PERSON-to-MACHINE 1.PERSON-to-PERSON.

Présentations similaires


Présentation au sujet: "The value chain and added-value networks. 2 Phone business profitability: Operators sell services, not transmission 2. PERSON-to-MACHINE 1.PERSON-to-PERSON."— Transcription de la présentation:

1 The value chain and added-value networks

2 2 Phone business profitability: Operators sell services, not transmission 2. PERSON-to-MACHINE 1.PERSON-to-PERSON 3. NETWORK IVR Distribution of most terminals (pre- configuration) Voice call Voice mail SMS … Prepaid / Postpaid VPN … Services are performed in the network, coupling services network Compare the price SMS vs. voice in term of transmitted bytes !!!

3 3 Phone business profitability: The operator controls the value chain terminal Network with Services content Voice provided by the user Terminals distributed by operators

4 4 Internet and a new value chain: The operators controls transmission ~ Internet creates a open and universal transmission layer: IP  Services and Transmission are decoupled  Person-to-Machine communication explodes terminal Networ k Line content Portal services Networ k IP

5 5 Internet and a new value chain: The services are externalized out of the operator’s network 2. PERSON-to-MACHINE 1. PERSON-to-PERSON 3. NETWORK Directory Prepaid Most Services are performed out of the network, coupling services terminal Instant Messaging Phone over IP Video over IP Portal Content providers

6 6 Terminal-based services: Phone services / Pre-paid offer

7 7 Terminal-based services: Phone services / A Recent ing Ad Campaign From: "Delwyn Kayes" To: Subject: Les nouvelles de Microsoft - MSN Messenger... Date: Fri, 8 Mar :22: Cher client Pourquoi payer les tarifs exhorbitants de France Telecom pour vos appels locaux et internationaux (téléphones fixes et portables) quand il est possible d'économiser une fortune avec le Téléphone Internet d' MSN Messenger? Utilisez votre PC pour apeler votre famille et vos amis. Il ne vous coûtera que 0,05 Euros la minute pour appeler le Royaume Uni, les Etats Unis d'Amerique, le Canada, l'Allemagne, l'Espagne, la Belgique, la Hollande, ou partout en France si vous utilisez votre Téléphone Internet - avec France Telecom, le tarif serait à 0,23 Euro par minute! Si vous signez maintenant, vous recevrez le fantastique 'New Starter Pack' COMPLETEMENT GRATUIT! Ce pack contient tout ce qu'il vous faut pour démarrer: * Un casque-micro multimédia GRATUIT (d'une valeur d'environ 16 Euro) * ou 20% de votre temps d'appels GRATUIT * et un livret d'instructions GRATUIT Et comme vous avez déjà le logiciel du Téléphone Internet d' MSN Messenger prêt à l'emploi depuis le 22/12/ :14:19, vous pouvez dès maintenant vous préparer à téléphoner à vos parents et amis pour moins cher. Utilisez le Net pour économiser et votre PC pour téléphoner dans le monde entier dès maintenant. Pour découvrir nos tarifs intéressants vers les portables et autres destinations, cliquez sur le lien suivant et selectionnez "our low rates". Bavardez au téléphone! Delwyn Kayes From: "Delwyn Kayes" To: Subject: Les nouvelles de Microsoft - MSN Messenger... Date: Fri, 8 Mar :22: Cher client Pourquoi payer les tarifs exhorbitants de France Telecom pour vos appels locaux et internationaux (téléphones fixes et portables) quand il est possible d'économiser une fortune avec le Téléphone Internet d' MSN Messenger? Utilisez votre PC pour apeler votre famille et vos amis. Il ne vous coûtera que 0,05 Euros la minute pour appeler le Royaume Uni, les Etats Unis d'Amerique, le Canada, l'Allemagne, l'Espagne, la Belgique, la Hollande, ou partout en France si vous utilisez votre Téléphone Internet - avec France Telecom, le tarif serait à 0,23 Euro par minute! Si vous signez maintenant, vous recevrez le fantastique 'New Starter Pack' COMPLETEMENT GRATUIT! Ce pack contient tout ce qu'il vous faut pour démarrer: * Un casque-micro multimédia GRATUIT (d'une valeur d'environ 16 Euro) * ou 20% de votre temps d'appels GRATUIT * et un livret d'instructions GRATUIT Et comme vous avez déjà le logiciel du Téléphone Internet d' MSN Messenger prêt à l'emploi depuis le 22/12/ :14:19, vous pouvez dès maintenant vous préparer à téléphoner à vos parents et amis pour moins cher. Utilisez le Net pour économiser et votre PC pour téléphoner dans le monde entier dès maintenant. Pour découvrir nos tarifs intéressants vers les portables et autres destinations, cliquez sur le lien suivant et selectionnez "our low rates". Bavardez au téléphone! Delwyn Kayes

8 8 Terminal-based services: Payment

9 9 Terminal-based services: Network services … without the network! network Raw Transmission network Raw Transmission

10 10 A proposal for the Internet future Putting more value in the network

11 11 Developing the added-value of the networks 2. PERSON-to-MACHINE 1. PERSON-to-PERSON 3. NETWORK

12 12 terminals Increase the value in the operator’s « reserved domain », the « line » itself A Vision for the future – smarter terminals connected by smarter networks++ Sites, portals in a tough competition (Operators but mainly Medias: MSN, Yahoo, AOL, Wanadoo, Tiscali…) 20+ proxies to be inserted in series in the network to add value to the exchanges crossing the network

13 13 What is a proxy? ~ A proxy is an Intermediate node in the data flow ~ An IP network is made of  Transmission  Nodes:  routers (to orient the flow)  proxies (to work on the flow) ~ Examples of proxies  Cache, firewall, network anti-virus, WAP gateway…

14 14 Inventing the proxy platform ~ Nextenso Proxy Platform designed to develop and run proxies  Pipe-line architecture specialized to work on the flow  Applications are proxylets to be plugged  Full scalability of the software cluster  Fault-Tolerant by design …… … … Appli 2 Appli 1

15 15 Nextenso Proxy Platform 3 key advantages ~ 1. Coherent Administration, for the lowest OPEX  Just one platform to manage several proxies ~ 2. Open Architecture, easily expandable to new services  Toolkit to develop new proxylets to be plugged (by any development team)  Architecture compliant with IETF standard ~ 3. High-Performance, for end-users and CAPEX/OPEX  The Operator must reach the best response time for end-users  Impressive performance permitted from the specialization of the platform (e.g.,Nx WAP gateway vs. traditional WAP gateways)  Much less hardware needed for the same traffic

16 16 Proxies in action e.g.1, Dynamic re-branding ~ The operator’s bunch of services for its subscribers  Operator’s applications « base »  Partnership « kiosk »  Any sites « connectivity » Content providers as partners Dynamic modification of the screen pages to rebrand or co-brand the content

17 17 Dynamic colorization of the screen pages according to defined operator’s rules Proxies in action e.g.2, Dynamic colorization ~ New handsets support color ~ Wap sites are in black & white (B&W) ~ B&W services are not acceptable on color terminal (see the TV syndrom and the colorization of old movies) Black & white pages

18 18 Proxies in action e.g.3, Terminal-based content filtering ~ Each terminal has specific capabilities  E.g., document format The proxy adjusts the pages and the documents (such as images type or size) according to terminal constraints

19 19 Proxies in action e.g.4, Operator-level authentication ~ Operators can provide a single sign-on for the access to the on-line services  Ease of use for the subscribers (see phone keyboards)  Reinforce the role of the operator in the service delivery  Protecting the customer database with “blind identifiers” Operator’s Authentication server The proxy authenticates. Then, it takes in charge the authentication with the applications of the partners

20 20 Proxies in action e.g.5, MMS, simpler and much cheaper ~ MMS is not SMS ~ MMS is just an modified with specific protocols (… not compatible with Microsoft Outlook) ~ A proposal: supporting MMS with proxies and a standard server ~ 1. Protocols translation ~ 2. Charging ~ 3. Store the mails ~ 4. Support WAP traffic for MMS MMS protocols MMS protocols Nx MMS charging proxy Fault- tolerant mail server Nx MMS proxy relay Prepaid- postpaid systems protocols  Nx WAP gateway 

21 21 Proxies in action e.g.6, Radio-based Location Calculator ~ The system computes a more accurate location using several BTSs. ~ The phone gets the radio parameters related to the surrounding BTSs (signal power, timing advance) ~ From this information the location is computed: “triangulation” Location Calculator Radio parameters Data flow Enhanced Data flow

22 22 Nextenso Proxy Platform pipe-line architecture is optimized for the implementation of proxies ~ The specialization of the platform permits  More efficiency with a pipe-line platform than with a general-purpose layered platform  More value from the platform itself reducing the complexity of each proxy (stability, creation of a proxy for a new business opportunity) Proxylet Engine Proxylet WAP Gateway Push Proxy … Protocol Mapping Proxylet Engine Administration http WAP SMS Voice … http WAP SMS Voice …

23 23 Proxies per domain Protocols -WAP gateway, WAP2.0 (I-mode) -MMS proxy relay -Push proxy -Wireless Optimizer -… Request Enhancement -Location proxy -Profile syndication -… Content Enhancement -Re-branding -Colorization -Adaptation to the handset -… User -Authentication -Blind Identifier -… Payment -Charging proxy -… Services sites Protocols -IBM Lotus Domino -Microsoft Exchange -…

24 24 Summary ~ Terminals are become more and more intelligent. Microsoft & Nokia contribute to this evolution – and this is a good thing. ~ However, the danger is that operators' networks may be reduced to being "dumb transmission systems" as a result of this increased terminal intelligence ~ So, it is necessary to reinforce the business of operators by balancing the development of intelligence in terminals by adding value to the network -- and better serving the end- users. ~ Alcatel's latest lines of telecommunication systems embed innovative Internet functions designed to increase added- value services and generate more revenue from the network infrastructure.

25 25 Be Ready Now for Whatever Comes Next


Télécharger ppt "The value chain and added-value networks. 2 Phone business profitability: Operators sell services, not transmission 2. PERSON-to-MACHINE 1.PERSON-to-PERSON."

Présentations similaires


Annonces Google