External Communication Plan Energy Europe Division March 2009

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2 External Communication Plan Energy Europe Division March 2009
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3 1. Background External Communication Plan presents objectives and actions that have to be set up un 2009 and takes into account: Recent set up of the Energy Europe Division and …coming up reorganization of the BEEI GDF SUEZ communication plan Covered topics: press relations, Branding, website, Key messages & key data’s, Publications, Network, Sponsoring & partnerships

4 strengthen affiliates communication
2. Objectives Contribue to GDF SUEZ positioning & external communication through valorization of European energy activities & strengthen affiliates communication Press relations : Structure process between Division and affiliates level Manage press relations (with local press offices) taking Group policy into account Set up & put at disposal external communication tools: Division Brochures, presentations… Website Activity/Sustainable report, Assist entities in implementing: Branding policy Web passport Stimulate communication network Benchmark efficiency & contribute to local communication performance

5 3. Action plan 1. Press relations DEE press review
Set up a specific press DEE review Procedures Set up & implementation of press procedures aiming at proactivity, fluid communication, clear validation process DEE press file Have at disposal an up-to-date DEE press file with objectives, startegy, scope, participations,… Crisis communication Identify roles & prepare standard messages and set up validation process

6 3. Action plan 2. Branding Renaming & rebranding of DEE’s entities
Assist entities in implempenting Group Branding policy (in collaboration with Support Operations Dptmt) Manage planning Renaming & rebranding of local websites Assist entities in implempenting Group web passport

7 3. Action plan 3. Reference files Fact & figures reference documents
Create a reference document of the DEE’s activities scope, activities,… that can be used for the buid up of any communication tool Key facts reference document Reference document that tracks all DEE evolutions (asset evolution, aquisition, new offers,…)

8 3. Action plan 4. Publications DEE Brochure Presentation of the DEE
DEE PPT (update) Contribution to GSZ Activities & Sustainable Report Structure process in order to contribute with efficicency to Group’s ofifcial reports 5. Partnerships Sponsoring policy Share and guide entities Group’s partnership policy Reporting Set up validation process & reporting tool Benchmarking Benchmark partnerships (efficency)

9 4. Planning Q1 Q2 Q3 Q4 1. Press Relations: DEE Press review
Procedures Press File Crisis Comm. 2. Branding: Implementation Websites 3. Reference files: Facts & Figures Key facts tbc

10 4. Planning Q1 Q2 Q3 Q4 4. Publications: DEE Brochure DEE PPT
GSZ SD&AR 5. Partnerships: Sponsoring policy Reporting Benchmarking Stand-by