“EDUCATE” Relationship Building Phase “DONATE” Solicitation Phase “CULTIVATE” Donor Recognition and Loyalty Phase Donor Cultivation For Long Term Donation.

Présentation au sujet: "“EDUCATE” Relationship Building Phase “DONATE” Solicitation Phase “CULTIVATE” Donor Recognition and Loyalty Phase Donor Cultivation For Long Term Donation."— Transcription de la présentation:

1 “EDUCATE” Relationship Building Phase “DONATE” Solicitation Phase “CULTIVATE” Donor Recognition and Loyalty Phase Donor Cultivation For Long Term Donation Draft April 14, 2015 Based on material from T.Feher Sample Activities: Speakers Bureau Seeing is Believing Tour Intranet content (Impact stories) Volunteer Opportunities Community Action Days Sample Activities: Employee Canvass ePledge + paper form Leadership events Sample Activities: Major Donor events Gifts in Kind Legacy Giving Sample Activities: Achievement ceremonies Thank you letters Volunteer recognition Sample Activities: Accountability to donors Post campaign surveys Tax receipts Donor cultivation for long term donation

2 “EDUCATE” Relationship Building Phase “DONATE” Solicitation Phase “CULTIVATE” Donor Recognition and Loyalty Phase Donor Cultivation For Long Term Donation Draft April 14, 2015 Based on material from T.Feher Sample Activities: Speakers Bureau Seeing is Believing Tour Intranet content (Impact stories) Volunteer Opportunities Community Action Days Sample Activities: Employee Canvass ePledge + paper form Leadership events Sample Activities: Major Donor events Gifts in Kind Legacy Giving Sample Activities: Achievement ceremonies Thank you letters Volunteer recognition Sample Activities: Accountability to donors Post campaign surveys Tax receipts Donor cultivation for long term donation

3 “EDUCATE” Relationship Building Phase “DONATE” Solicitation Phase “CULTIVATE” Donor Recognition and Loyalty Phase Donor Cultivation For Long Term Donation Draft April 14, 2015 Based on material from T.Feher Sample Activities: Speakers Bureau Seeing is Believing Tour Intranet content (Impact stories) Volunteer Opportunities Community Action Days Sample Activities: Employee Canvass ePledge + paper form Leadership events Sample Activities: Major Donor events Gifts in Kind Legacy Giving Sample Activities: Achievement ceremonies Thank you letters Volunteer recognition Sample Activities: Accountability to donors Post campaign surveys Tax receipts Donor cultivation for long term donation

4 “EDUCATE” Relationship Building Phase “DONATE” Solicitation Phase “CULTIVATE” Donor Recognition and Loyalty Phase Donor Cultivation For Long Term Donation Draft April 14, 2015 Based on material from T.Feher Sample Activities: Speakers Bureau Seeing is Believing Tour Intranet content (Impact stories) Volunteer Opportunities Community Action Days Sample Activities: Employee Canvass ePledge + paper form Leadership events Sample Activities: Major Donor events Gifts in Kind Legacy Giving Sample Activities: Achievement ceremonies Thank you letters Volunteer recognition Sample Activities: Accountability to donors Post campaign surveys Tax receipts Donor cultivation for long term donation

5 “EDUCATE” Relationship Building Phase “DONATE” Solicitation Phase “CULTIVATE” Donor Recognition and Loyalty Phase Donor Cultivation For Long Term Donation Draft April 14, 2015 Based on material from T.Feher Sample Activities: Speakers Bureau Seeing is Believing Tour Intranet content (Impact stories) Volunteer Opportunities Community Action Days Sample Activities: Employee Canvass ePledge + paper form Leadership events Sample Activities: Major Donor events Gifts in Kind Legacy Giving Sample Activities: Achievement ceremonies Thank you letters Volunteer recognition Sample Activities: Accountability to donors Post campaign surveys Tax receipts Donor cultivation for long term donation

6 « ÉDUQUER» Étape : renforcement des relations « DONNER » Étape : sollicitation « CULTIVER » Étape : Loyauté et reconnaissance du donateur Fidélisation des donateurs – Dons à long terme Draft April 14, 2015 Based on material from T.Feher Exemples d’activités : Bureau des conférenciers Tournées « Le voir, c’est le croire » Contenu de l’intranet (articles percutants) Occasions de bénévolat Journées d’action communautaire Exemples d’activités : Sollicitation des employés ePledge et formulaires papier Activités destinées aux chefs de file Exemples d’activités : Événements pour les donateurs majeurs Dons en nature Legs par anticipation Exemples d’activités : Cérémonies d’annonce de résultats Lettres de remerciement Reconnaissance des bénévoles Exemples d’activités : Responsabilité envers les donateurs Sondages d’après-campagne Reçus officiels de don Fidélisation des donateurs pour les dons à long terme