Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 0 - Community October - 30-2008.

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1 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 0 - Community October - 30-2008

2 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 1 - Agenda What are we gather for ? Community view Current project Animations & development Tools Achievements

3 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 2 - The ultimate objective of pearltrees is to build the community of editors of the Web. Thanks to pearltrees, web users will organize, give a meaning and share their content with other users. By becoming collectively editors, the community will give itself the capabilities to edit the Web at the scale of the Web

4 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 3 - Premiers éléments sur lapport de Pearltrees à sa communauté Lédition du Web est polysémique: en proposant à chacun de devenir éditeur, nous lui proposons au fond de créer son propre Web et de lui donner le sens quil lui souhaite: Web de réflexion et dorganisation, Web de construction, Web social ou Web ludique… Le sens dune édition dépend par nature du sens que lui donne un éditeur Pour résumer Pearltrees, on pourrait dire: « construisez votre propre Web et construisez collectivement le Web » Révéler la richesse de ses surfs et de ses choix quotidiens Révéler son propre Web, lui donner un sens nouveau, lui faire raconter ses propres histoires Partager son Web pour enrichir les parcours et les Webs des autres Collecter, composer, réordonner, croiser, discuter les Webs des autres Se déplacer sur le Web collectif, le Web issu de la contribution de chacun Communiquer et socialiser avec les créateurs des autres Webs Cet apport sinsère dans deux mouvements de fonds et contribue à les renforcer: cest lapport proprement politique et social de Pearltrees La démocratisation des médias et des sociétés par le Web La démocratisation du Web - Le Web a permis à chacun de partager ses créations et détablir son information - Pearltrees permettra à chacun de mettre en valeur et dorganiser ces créations et cette information Lobjectif ultime de la communauté Pearltrees est donc de démocratiser le parcours et la navigation sur le Web : « Pearltrees démocratise lorganisation du Web »

5 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 4 - 4. bénéfices : Révéler A. Révéler ses parcours web : Physiquement, découvrir son web Socialement, vis-à-vis des autres B. Révéler un pouvoir sur le web Je fabrique une toile personnelle vivante Jinteragis avec les autres C. Révéler son monde aux autres Je mets en valeur, mes points de vue Je fais découvrir, jouvre D. Révéler, ensemble, Le monde ma communauté mouvre au monde Jexiste, je révèle du monde 1. ce que lon croit Le web est plein de « perles » cachées et isolées… …linternaute par ses surfs révèle temporairement, aléatoirement et partiellement cette richesse… … sil peut conserver, éditer et partager ses parcours il sapproprie son web et révèle son monde… … si chacun cultive son web et révèle son monde alors les internautes réunis révèlent le monde 3. personnalité Humaniste (/mécaniste) : une marque qui fait confiance à la nature de lhomme. Assurée (/agressive): une marque confiante, responsable et humble. Conquérante (/suiveur) : Lidée est de faire toujours découvrir plus. Collaborative (/compétitif) : notre communauté existe par les différences partagées plutôt que par la compétition. 2. raisons dy croire La vision de pearltrees. Larbre : il permet dorganiser et de valoriser la richesse du web La perle : elle révèle tous les points de vue qui concernent un même objet sans les atténuer Lutilisation de tous les moyens dexpression : vidéo, texte, son, image, … current pearltrees brand pearltrees Lets reveal the web

6 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 5 - Old medias are dead… … now, you are the media

7 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 6 - Agenda What are we gather for ? Community view Current project Animations & development Tools Achievements

8 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 7 - Why a community ? Our goal, as pearltrees community members, is to build pearltrees together. Together, we aim to make the tool that will enable us to edit the web. Thus, we could achieve the democratisation of the web. Lets build a free web to reveal the world. As individual each members will : become a co-conceptor of pearltrees a first hand editor of the web an ambassador of the free web Welcome to the lab!

9 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 8 - Les cercles rapproches de Pearltrees: vers une intégration plus forte de léquipe et de sa communauté Rôle Réaliser Peartrees Aider Peraltrees via contacts, aides ou influence Contact, relais, tiers Accès à l'information Total Total hors documents Broceliand (partie distincte du blog) Sur demande: total hors documents Broceliand (cf. ci- dessus) Informations sur Pearltrees limitée avant entrée dans la communauté Cf. brief teasing Galaxie Constellation Communauté Equipe

10 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 9 - Building community in 2008 Pearl my surfBuild my webFirst taste of pearltrees Septoctobrenovembredécembrejanvier S du 22S du 29S du 6S du 13S du 20S du 27S du 3S du 10S du17S du 24S du 1S du 8S du 15S du 22S du 29S du 5S du 12 Rough pearltrees Web freaks + world builders Web freaks + world builder + community leaders Web freaks + world builder + community leaders + Web makers + Préparation des invitations translate in englist communication plateform create user habits dive on specific usage patterns launch development plan for 2009 welcome users on th site To catch users vision about PT To settle brand word with the design To build pearltrees edition line recruit top developers make a bilingual blog To hunt bugs To enlarge the community To strenghten pearltrees edition To eradicate bugs To catch users vision about PT To make pealrtrees To boost the community S du 19

11 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 10 - belongs passionate people that share one vision Participate to the product development Influence choices Share you interests and passions online Learn about an exiting entrepreneurship venture Invite Others to join Lead A project Comment On the blog and the forum Animate Your community using Pearltrees Edit You web How to participate to pearltrees community? Principle: participate as you want, as you can, to what you wish Pearltrees community Active Making pearltrees or bloging on pealrtrees Leaders Manage a group Resting Has done something but are not active anymore P articipants Doing something for a leader Know someone Of the community Ask for Being a member of the community Hear about pearltrees Test A paper version of pealrtrees

12 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 11 - Baromètres de fréquentations Blog broceliand la semaine dernière Blog pearltrees cette semaine Nbre de visites Nbre de pages vues / visites Visiteurs : 50% team + 5% community members Blog en jachère à reprendre urgemment avec la publication de Magellan

13 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 12 - Indicateurs communauté Visiteurs uniques par semaine (estimation) Période du 19.09 au 15.10: # utilisateur : 27 # session moy. / utilisateur / semaine* : 1.5 # perles moy. enregistrées / session (estimation)*: 14 # perles moy. collectées / session (estimation)*: 19 % session effacé*: 26% Durée session moy*: 28mn 10-14 16-22 9-12 15.0922.0929.0913.10 (incomplète) 4-5 06.10 * y.c. utilisation équipe

14 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 13 - Agenda What are we gather for ? Community view Current project Animations & development Tools Achievements

15 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 14 - Build pearltrees together 1.project : build your web France : François UK : Karim, Benjamin, Khaled USA : Julien + François 2.project : Launch the LBS pearltrees club Karim, Benjamin, Khaled 3.project Elaborate commercial development plan 2009 Julien, Karim, Sebastien, Khaled 4.project Write in pearltrees style Des outils de communication : blog, mail, etc. Caroline De la marque, du produit > Jessica 5.project : Make a successful bilingual blog Karim 6.project Make a welcoming pearltrees François, chunxia? Laurent Galais ?

16 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 15 - projects tank short term Translate communication messages Create user habits Make a good bilingual blog Launch the LBS pearltrees club Deep dive on specific usage patterns Recruit to developer and interns Make a welcoming pearltrees Eradicate bugs (telecom Paris, Imperial college) Make a piece of the product Have the recorder being recommended by users Translate brand word on pearltrees Choose option to build the product Welcome users Mail de notification Mail dinvitation Page daccueil Aide Elaborate the commercial developement plan 2009 Organize event for pearltrees Animate a community with pearltrees Identifiy editor/expert to map specific areas of the web Evangelize pearltrees (after launching) Expand the community Contaminate american universties with pearltrees Produce a damned good demo video Mid term platform Community

17 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 16 - Agenda What are we gather for ? Community view Current project Build your web Launch the LBS pearltrees club Elaborate the commercial development plan 2009 Write in pearltrees style Make a successful bilingual blog Make a welcoming pearltrees Animations & development Tools Achievements

18 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 17 - Agenda What are we gather for ? Community view Current project Build your web Launch the LBS pearltrees club Elaborate the commercial development plan 2009 Write in pearltrees style Make a successful bilingual blog Make a welcoming pearltrees Animations & development Tools Achievements

19 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 18 - Agenda What are we gather for ? Community view Current project Build your web Launch the LBS pearltrees club Elaborate the commercial development plan 2009 Write in pearltrees style Make a successful bilingual blog Make a welcoming pearltrees Animations & development Tools Achievements

20 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 19 - Plan commercial 2009 : point davancement Déjà fait : familiarisation avec le produit / projet A faire dans les 2 semaines à venir: Pour le levier communauté -Participer opérationnellement a lanimation la communauté UK -Proposer des idées danimation à tester en UK -Planifier une réunion avec Fr pour mieux comprendre les actions communauté Pour les autres leviers -Recherche dinformations visant à: ·Apprendre des études de cas comparables ·Utiliser le réseau LBS pour témoignages / développement commercial web ·Collecter des donnes pertinentes dans le format cible

21 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 20 - Workplan Case studies of Twitter and Friendfeed PR: for each sub-levers Definition How does it work? Cost range & time Impact and risks Feasibility Diffusion alliances: for development of applications/code and formal alliances Definition How does it work? Cost range & time Impact and risks Feasibility Identify examples of adequate global platforms/sites Shares: Definition How does it work? Cost range Impact and risks Feasibility Community in US / EU: Define message(s) and approach(es) Investigate requirements of team member presence in US Based on phase 1 results, deep-dives on how-to on selected topics and geographies, e.g., evangelist in US Exact topics to be determined Synthesis, action plan and implementation OverviewDeep divesImplementation plan Demander planning à Karim

22 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 21 - One main lever with three facilitators Community Diffusion by the community of users PR Promote pearltrees to KoLs Conferences PR agency Pay KOL Pay evangelist Diffusion alliances Ensure pearltrees presence on third party sites Embed kits API Formal alliance Shares sell shares to promote pearltrees KOL Web entrepreneurs

23 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 22 - Definition of levers PR LeversDefinitionCost PR agency KOL Evangelist Promoter USD 8-10k / month USD 10-25k / month USD min 5k / month ? Agency sells stories to web media to create buzz Pay directly a KOL to promote pearltrees via, e.g., his blog Pay to promote pearltrees via presentations at conferences / personal network Pay to develop a community by presenting pearltrees to his personal network and managing the community Alliances Embed kits API Formal alliance Internal cost only Internal cost only? ? Develop code to be copy-pasted by user on sites/blogs Development of API for other sites Formal (monetary) agreement with other sites Shares KOL Web entrepreneurs ? Sell shares to promote pearltrees

24 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 23 - Hence, commercial development needs to integrate Web creators characteristics Quelques caractéristiques clés des « Web créateurs »: Création de la majorité des contenus sur le Web Usage le plus avancé du Web Influence déterminante sur les usages des autres segments Une vision particulière du Web: Liberté Participation Abondance Gratuité (en général…) Les citoyens de lInternetInternet est leur nouveau monde, leur Utopie, ils laiment

25 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 24 - Commercial development - Overview NowJan.Mar.Jun.Dec. 10k* 60k* FansFriends of fansDiffusion to web power users Contagion to few web creators communities * # of unique visitors = # editors x 3 Commu- nity PR Alliances EU comm. devt. Target US blogs to invite in Dec. SV events program to prepare US travel in Dec. Invitation US friends EU comm. devt US comm. devt Firefox recom- mended plugins Embed kit on sites, blogs, etc. EU comm. devt US comm. devt Animation contest on pearltrees Pearltrees contest PR in US API on major SN: Facebook MySpace Youtube Flickr etc. EU comm. devt US comm. devt US community manager? PR in US Blog platforms partnerships Wikipedia partnership? Technorati /Wikio (count pearl as a link)? JW USJW/(FR?) USPL/FR/JW US 31.03: Web 2 Expo SF 16-17.04: Web 2.0 AMS 20-24.04: conf tech MAD 9-10.12: Web 3.0 Paris) 5-7.11: Web 2 Summit SF

26 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 25 - Web event calendar Oreilly finance in New York (4 to 6) octobernovemberdecemberJanuaryfebruarymarchapriljune Web3.0 Paris + Le off du 3.0 Paris (du 9 au 10) Web deux.connect (11/10) - Paris Web2.0 Amsterdam (16 to 17) conf tech Madrid (20 to 24) Web deux.Expo : Berlin (21/23)Web deux.Summit : SanFrancisco (5/7) Web deux.Expo : SanFrancisco (31/03)

27 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 26 - Elements to consider – 1 st draft BeliefsHypothesisUncertainties Required whatever other levers used Good access to KOLs in France Limited access to KOLs in US/UK (at least today ) Need for at least a minimal US /UK community pre-launch If community in US does not take off, another lever is required to bootstrap it Need physical presence in US at launch / post launch Community virality will take off in US? Ability to find the killer message and approach? How to manage momentum if scalability issue ? E.g., momentum of flow of users coming from 1 KOL Sequential approach to build community (France then US)? resource / scalability / costs ? Community KOLs reached at conf. will promote PT but less committed than with shares High opportunity cost of PL in US pre- launch (except Web 3 conf.) Conf as a lever when product state good / scalability ok, otherwise deception => post launch, maybe m+2/3 Evangelist in US would be impactful already pre-launch PR in France is not a pre-requisite for success KOL have high expectations on product Need to manage momentum: timing key Pay a KOL is risky (cant control message) No need of PR agency due to limited value added => budget available if need be to recruit evangelist Feasibility and cost of finding evangelist?PR Selling shares is the most expensive option KOLs will promote PT with shares Terms of shares sale will be better if we show a « curve » High opportunity cost of PL in US pre- launch Cannot rely on this only but rather opportunistically Shares in France is not a pre-requisite for success Feasibility of selling shares in US to top KOLs? Shares Formal alliances are a growth booster in 3 countries Difficult to make formal alliances pre- launch and takes a few months to do it after launch Development of applications/code at launch can be fast and is important to have at launch Feasibility and time required for formal alliances? Diff. alliances

28 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 27 - Commercial development 2009: options available – 1 st draft Community PR Alliances Share Now-JanJan-MarMar -JuneJune-Dec. Europe US UK ? Europe US UK Rather no If need be Europe US UK Europe US UK If need be and possible No, opportunistically only Question mark Yes

29 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 28 - Retour sur notre cœur de cible : les « Web créateurs » Web créateurs Sociaux purs Spectateurs 2.0 Web 1.0 Note: Pour comparaison Facebook a 100m de visiteurs uniques * Estimation approximative sur base des chiffres des Etats-Unis et de lUE des 25 Source: Forrester Research Segmentation des internautes, 2007 ~20% de web créateurs soit ~150m dinternautes dans le monde* Quelques caractéristiques clés des « Web créateurs »: Création de la majorité des contenus sur le Web Usage le plus avancé du Web Influence déterminante sur les usages des autres segments Une vision particulière du Web: Liberté Participation Abondance Gratuité (en général…)

30 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 29 - Agenda What are we gather for ? Community view Current project Build your web Launch the LBS pearltrees club Elaborate the commercial development plan 2009 Write in pearltrees style Make a successful bilingual blog Make a welcoming pearltrees Animations & development Tools Achievements

31 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 30 - The nav bar in pearltrees How should we call this bar ? It indicates to the user exactly where he is level after level. The one of the exemple is in pearltree, in « pat lepats » account, he has chosen the pearltree « Music » and in music the pearltree « genre=indie » and in that pearltree the pearltree « collecte novembre 08 » It is the GPS in pearltrees

32 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 31 - Pearltree window This are the information about a pearltree we want to know and value : who has created the pearltree when it has been first created when it has been last modified how many pearls it is made of The idea here is to value the role of peartrees creator or creators We are seeking a way to present those information in a pearltrees brand way First proposition : Pearltree created by Nicolas, the 02/10/2008 and last modified the 12/10/2008 4 pearls

33 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 32 - Pearltree window Open/close button : It is dedicated to the opening and the closing of a pearltree. It is not explicit enough yet and we would like to improve it. First proposition : Open it / close it Focus/Unfocus button : It is dedicated to focus or unfocus on a pearltree. A pearltree is a special pearl that content some url pearls. In fact a pearltree is the tool of pearltrees creator. Thus each creator link pearltrees together and sometimes, to clear ones creator mind, it is needed to see the pearltree alone without the others around, that is the focus. And to have the big picture, we need an unfocus. First proposition : Waiting… Open «note» button : This place is THE place dedicated to discussion between pearltrees builders. DISCUSS Open «cross» button : This is where we will find the pearltrees which have pearled the same website as the one selected on the pearlwindow. It can be seen as the ideal place to navigate from pearltrees to pearltrees. NAVIGATE

34 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 33 - The bar dedicated to put some web site into pearls for pearltrees I want to make a new tree, in order to put the pearl I am about to collect inside I want to keep this site with me and intend to put it somewhere in my own organisation of my web. I want to see my pearls, how they look and ply with them This field is dedicated to take some note on the pearl that will shelter the web page. Those notes will be seen by every visitors and will probably be the first element to start a discussion New pearltree Pearling / not pearling Reveal Leave a note on your pearl This field is dedicated to take some note on the pearl that will shelter the web page. Those notes will be seen by every visitors and will probably be the first element to start a discussion What do you need here? Tell us on participate

35 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 34 - Make sure you have firefox 3.0 Install the pearl recorder (if you have not done it already) Pearl your surfs Press reveal Build your web Play with your pearls Make your own pearltrees Organize your web Visit others web Discuss with other web builders 5 Lets build your web For the moment, the only way to build your web, is by pearling your surf with our plugin. And our pugin only works with firefox 3.0. If you dont have our favorite navigator, no worries, you can install it very quickly. Pearling while you are surfing is a great feeling! But, sometimes, you just want to see the pearls you have just made. Then just click on reveal and… enjoy.

36 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 35 - Agenda What are we gather for ? Community view Current project Build your web Launch the LBS pearltrees club Elaborate the commercial development plan 2009 Write in pearltrees style Make a successful bilingual blog Make a welcoming pearltrees Animations & development Tools Achievements

37 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 36 - Types de blogs bilingues TypeDescriptifExemple 2 BlogsUtilisation de deux blogs distints. Permet de savoir quele communaute apporte le trafic Adoptee par plusieurs bloguers pros + focus sur audiance Lemeur http://imeall.blogspot.com/http://imeall.blogspot.com/ and http://imeall.wordpress.comhttp://imeall.wordpress.com http://www.freegamesnews.com/enhttp://www.freegamesnews.com/en and http://www.freegamesnews.com/frhttp://www.freegamesnews.com/fr Mix inter-postsBlog posts alterne en fonction du sujethttp://standblog.org/blog/ http://blogcooperation.be/ Mix intra-postsChaque post est traduit dans le posthttp://www.emmanuelle.net/ Une couleur pour le français, une couleur pour l'anglaishttp://ecolebibdoc.blogs.com/rmistes/ Deux colonnesDeux colonnes pour chaque post, une dans chaque lauguehttp://www.imoments.org/blogarchives/2007-12.htm http://polyscopique.com/blog/ DrapeauxDrapaux..or both http://benjol.blogspot.com/ Commentaires mutualiseeshttp://www.martinbreton.com Plug-inUtilisation du plug in pour faire de la trad directe par le lecteurhttp://www.petlvr.com/blog

38 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 37 - Critères d'évaluation Impact : Référencement : référencements sur moteurs de recherche, nombre de visites,.. Expérience Utilisateur : lecture, fluidité de la discussion Notoriété : mesurée par les points Technorati Mise en œuvre : Facilite de maintenance : des posts et des commentaires Historique : reprise des posts historiques

39 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 38 - Pistes de solutions Soi même au fil de leau! Trouver un volontaire Payers des traductuers (les bloguers pros proposent du revenue sharing) Utiliser des solutions automatiques de traduction : Bablefish (Yahoo - Free), Reverso (Free), PersonalTranlater (Pay) Plug-ins De maniere participative (?)

40 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 39 - Agenda What are we gather for ? Community view Current project Build your web Launch the LBS pearltrees club Elaborate the commercial development plan 2009 Write in pearltrees style Make a successful bilingual blog Make a welcoming pearltrees Animations & development Tools Achievements

41 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 40 - Accueil de Facebook

42 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 41 - Accueil de Wikipedia

43 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 42 - Accueil de dailymotion

44 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 43 - Accueil de twitter

45 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 44 - Accueil de seesmic

46 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 45 - Accueil de friendfeed

47 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 46 - Accueil de flowgram

48 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 47 - Accueil de delicious

49 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 48 - Accueil de delicious

50 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 49 - Agenda What we gather for Organisation of the community Current projects Animations and developpment Tools Achievements

51 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 50 - Web event calendar Oreilly finance in New York (4 to 6) octobernovemberdecemberJanuaryfebruarymarchapriljune Web3.0 Paris + Le off du 3.0 Paris (du 9 au 10) Web deux.connect (11/10) - Paris Web2.0 Amsterdam (16 to 17) conf tech Madrid (20 to 24) Web deux.Expo : Berlin (21/23)Web deux.Summit : SanFrancisco (5/7) Web deux.Expo : SanFrancisco (31/03) Web demo, Palm Desert, California, 1 to 3 of march

52 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 51 - How to make an event a success Profile the event : - Who is organizing ? - What does this event stand for ? - Who is attempting to it ? - How large is the audience? - What is the agenda ? Provoke a contact with the organizer before the event : - Is there someone, in the team or in the community that knows him ? - Check is web identity : facebook, linked in, twitter, personnal, blog, company, Ziki, viadeo,… - Introduce yourself fully : Currently working on pearltrees, have a blog and personnaly Find a way to help him (to prepare his event) : - I can present pearltrees - I can participate to conference as an entrepreneur about Financing, Marketing, techno choice, etc. Prepare a the best presentation ever made : - the level of presentation is rather low : bad speaker + mean slides = bad presentation - This is an opportunity to be really outstanding You dont have twice the opportunity to make a good first impression!

53 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 52 - Le rythme de fond pour toute la communauté : « le mail de la nouvelle release » Titre : il porte le nom et le numéro (#x) de la dernière « fondation », « structure », et à venir. Rythme : environ mensuel Public : toute la communauté Message : une nouvelle version est maintenant disponible (avec un descriptif des Langue : français - anglais

54 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 53 - La vie de pearltrees au jour le jour : le blog Des news classiques : - La vie du produit : interface + produit - Des portraits pour présenter les nouveaux de léquipe - Fêter les anniversaires des membres de léquipe - Les événements clés liés à la vie du produit : interface + pearltrees - Donner des orientations éditoriales : Faites des pearltrees sur « Sinatra », etc. Les articles structurants de la vision (en gros les articles fondateurs de cratyle) - des articles de fonds qui nourrissent la vision - des articles sur les nouvelles possibilités offertes par les innovations technologiques - Et les diverses spécialités au sein de broceliand :design, finance, marketing… Les posts de la communauté : - Présentation de ce que font certaines personnes de la communauté - Lancement et réalisation des différents groupes et chantier pearltrees

55 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 54 - Agenda What we gather for Organisation of the community Current projects Animations and developpment Tools Achievements

56 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 55 - Available tools mail (y compris mail participation@pearltrees.com) blog pearltrees lab Skype Yugma Facebook group twitter corporate Forum : faire participer la communauté directement au produit Mettre les briefs Faire le produit sur le forum Compte rendu en ligne MSN live meeting current to investigate

57 Pearltrees community – Work in progess – Thursday the 30th of october 2008 - 56 - Agenda What we gather for Organisation of the community Current projects Animations and developpment Tools Achievements