Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 Case-study: sustainable tourism in France Case-study: sustainable tourism in France.

Présentation au sujet: "Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 Case-study: sustainable tourism in France Case-study: sustainable tourism in France."— Transcription de la présentation:

1 Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 Case-study: sustainable tourism in France Case-study: sustainable tourism in France Sabine Nascinguerra France

2 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 2 Rendez-vous en France Tourism in Europe and especially in France is a very important activity : for the French who choose to spend their holidays « at home », for foreigners who come to visit and stay Thus, since the 1990s, France became the first tourist destination in the world and it still was in 2009 : RangeCountryInternational Tourist Arrival 1France81,7 million 2Spain60,3 million 3USA55,0 million 4China54,7 million 42Brazil 5,0 million Source : UNWTO World Tourism Barometer

3 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 3 Tourism in France With 17 300 hotels, offering 612 500 rooms, 7 500 campsites, representing 707 300 places France has a very good accomodation capacity But also a huge impact on the environment : These impacts are aggravated by their seasonal occurrence (summer and school holidays) spatial concentration (coast, mountain, some cities, a few large sites).

4 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 4 Luckily, attitudes are changing ! Tourists start looking for more sustainable vacations, especially North- Europeans Hotel and camping owners start feeling concerned about environmental issues Special tourist-guides dedicated to sustainable tourism in France have been published since 2008 :

5 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 5 French and international Eco-labels The interest in sustainable tourism is steadily growing. Thats the reason why more and more « Eco-labels » have been appearing in France :

6 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 6 But too many labels bring confusion … Most of the tourists dont know the meanings of local labels According to each label, the environmental criteria are more or less strict, and not always verified by an independent organization Thats why a single European Ecolabel helps to make environmental certification : more credible more comprehensible The flower-label concerns several products and 2 services : it is more and more present in the European consumers life easy to remember !

7 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 7 EU-ecolabel for tourist-accomodation : a slow beginning, but growing fast! 2003 : European Ecolabel for tourist accommodation service 2005 : European Ecolabel for campsite service From 2003 to 2005 : 0 certification in France 2006 : 1 st certification of a little hotel Les Orangeries 2008 : first french certification for a big campsite : Le Col Vert at the Atlantic-coast In 2010 : 392 European tourist accommodations and 68 campsites are certified with the Flower, including 80 sites in France (2 nd place after Italy with 200 certified sites) and 30 sites in Switzerland : non-EU country using The Flower

8 Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 Specific economic, social and environmental benefits : some examples

9 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 9 Consumptions and waste production in hotels with and without ecolabel : Average 3 star hotel *** /overnight stay 3 star hotel with ecolabel*** /overnight stay Energy83.5 kWh34.2 kWh (- 60 %) Water424 l210 l (- 50 %) Waste2 kg0,8 kg (- 60 %)

10 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 10 Hotel Bastide de Calalou Provence : description 42-room hotel, owned by a belgian couple Special environment : located on the territory of the Natural Regional Park of the Verdon, in a protected area Certified Hôtel au naturel since 2006 Certified « The flower » since July 2009

11 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 11 Economic benefits : Reduced their water-consumption by 50 % by installing low-flow shower heads and aerators on taps Costs : 100 Benefits : 1500 during the first 6 month Environmental benefits : Improved his energy-efficiency by replacing all standard light-bulbs by compact fluorescent lamps or LEDs increasing the poor insulation under the roof of the old building Reduces waste by removing all disposal toiletries (not refillable soap…) and all single dose packages for food services Social advantage : Strengthen team spirit of the whole staff Hotel Bastide de Calalou : economic, social and environmental benefits

12 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 12 Camping « La Rivière » La Vézère-Valley, south-ouest France 120 place camp site with a little hotel, managed by the Dalbavie family (parents and 2 daughters) Special environment : located in the prehistoric site of the Vézère valley : UNESCO World Heritage since 1979 Newly certified EU-ecolabel in june 2010

13 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 13 Camping « La Rivière » economic, social and environmental benefits Environmental benefits : Rainwater-recycling and solar water heating system were already in place, as well as an electric car Reduction of disinfectants as much as possible Sugar single dose at the café and for breakfast were banned and replaced by a distributor Economic benefits : The owners did not specially look for economic benefits, but they hope that being the first Ecolabel camp site of the department will increase their notoriety Social advantage : Strengthen the role of the daugthers ( they implemented most of the ecolabel criteria ) in the family business « La Rivière » is now at the origine of a new collectif operation : 10 other local camp sites decided to go together for « the Flower » in 2010/2011 !

14 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 14 The « welcom kit » for mobil home rentals : before and after eco-labelling Toilet paper + garbage bag Sponge Recyclable Waste separation bag Coffee filter Matches Little soap Shampoo Disinfectant

15 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 15 Hôtel « Ville dhiver » Atlantic coast, bay of Arcachon Newly constructed 12-room hotel with upscale restaurant, massage, beauty salon, piscine, owned by the chef and his wife Special environment : old quarter of the town of Arcachon with villas of the 19 th century, Certified in january 2010

16 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 16 Hôtel Ville dHiver: environmental and other benefits Environmental benefits : All ecolabel criteria were taken into account during construction in 2008/09 : Rainwater is collected in a 10 m 3 reserve and recycled for watering the plants Carpets and indoor paintings are eco-friendly and come from ISO14001 certified suppliers Bicycles are offered to guests for non-motorized visits An automatic system turns off the air conditioning and heating of rooms when windows are open About 10 organic grown wines are on the wine list Economic benefits : Eco-conditionality : the local government awarded a grant after verifying that environmental criteria were met during the construction of the building From the beginning, water and energy costs will be about 50 % lower than in common hotels Social advantage : Team improvement : the young staff gets more involved and is enthousiastic about working in a company that cares about environmental issues The waiter told me that she was more serious about separating recyclable waste… at home !

17 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout Workshop on Eco-labeling in Latin America, Brazil, 19 & 20 august 2010 17 Ecolabel can also bring some unexpected marketing opportunities with new partners