S8 Web Strategies and Development project Charline ALLILAIRE Laurent ESNAULT Shaden ITANI.

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1 S8 Web Strategies and Development project Charline ALLILAIRE Laurent ESNAULT Shaden ITANI

2 1.Working method 1.Agile method 2.Three steps 2.Project results 1.Use cases and scenarios 2.Marketing aspects 3.Coding 3.To be continued 1.Marketing 2.Coding 3.Security and law Table of contents

3 ORKA Communications What is Smartime? 3 main levels: Implementation of events request Social feature Tickets and public transport Introduction

4 Agile method: Discovery Advantages Drawbacks 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law

5 Three steps: Defining the project details Web strategy aspects Technical web aspects 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law

6 Use cases: steps or actions between a user and a software system clarify the app’s aim and way of functioning 4 types: registered/unregistered user, partner and admin 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law

7 Créer un compte Supprimer un compte Modifier un compte Usager sans compte Usager avec compte Faire une recherche Sélectionner un résultat Partager le résultat Réserver/acheter les billets Obtenir un itinéraire Entrer un lieu Récupérer coordonnées et saisir distance Entrer un événement Entrer une date Entrer un tag Entrer une date et un tag Entrer un événement et un tag Saisir adresse et distance Entrer un événement Entrer une date Entrer un tag Entrer une date et un tag Entrer un événement et un tag S’authentifier Créer un tag et l’enregistrer S’abonner à des notifications Donner avis/commentaire inclut généralise Signaler des anormalités ou des abus (d’utilisation des commentaires, d’événements etc.) Usager : utilisateur grand public de l’application web ou mobile Smartime

8 Scenarios: detail the process followed to perform an action of the use case specify the app’s way of functioning 3 types: member, partner and admin 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law

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10 Demographic study: better idea of potential users 2010 figures from AFOM, Auran, Nantes census report and Admob Nantes: 290 943 inhabitants 30% of 15 to 29 years old 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law

11 cadres professions intermédiaires employésouvriersindépendantsétudiantstotal % d'adoption de smartphones en France 23,019,017,015,031,019,0 % des actifs à Nantes 22,728,027,017,64,0 Effectif approximatif pour Nantes actifs de plus de 15 ans en 2007 : 138 13647 000 Nombre estimé de possesseurs de smartphone à Nantes en 2010 7212,17348,86340,43646,81712,9893035191

12 Survey: questionnaire for Centrale Nantes students Google Survey 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law

13 Frequency & planning depend on the type of outings 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law

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17 Business model: local partners’ advertising banners: regular source of revenue white-label solutions to ship branded events searching app: high revenue but unsustainable source. possibility to sell tickets: percentage being deducted premium partners accounts with special features for a monthly fee: Customization (logo, bold font…) Higher list rank than conventional partners Send promotional e-mails to members

18 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law CSS

19 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law

20 Marketing: Questionnaire to be distributed to a broader audience SEO: no access to database events (forms & logins) Google AdWords: keywords “sortie nantes”, “soirée nantes”, “cinéma nantes”, “expo nantes”… Links on media partners’ websites (e.g. Pulsomatic)

21 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law Coding: Google Map version 3 JavaScript E-mail confirmation Password modification and loss Functions Add comments and Add events Language consistency

22 1.Working method a. Agile method b. Three steps 2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding 3. To be continued a. Marketing b. Coding c. Security and law Security: Database defaults passwords Admin interface: default password and login Law: CNIL database declaration Data archiving time

23 Thank you Conclusion