Optimisez vos stratégies web | Double-check your web strategies « Les avantages de la transparence en ligne» Michelle Blanc, M.Sc. commerce électronique.

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Transcription de la présentation:

Optimisez vos stratégies web | Double-check your web strategies « Les avantages de la transparence en ligne» Michelle Blanc, M.Sc. commerce électronique

© Tous droits réservés – Analyweb Inc Source :

© Tous droits réservés – Analyweb Inc Des internautes qui coincent les entreprises Le cas AOL* Le cas Vichy** Le cas Kryptonite*** Le cas Dell **** et la création du blogue one2one.dell.com qui devient direct2dell.com/one2one * ** *** **** 3

© Tous droits réservés – Analyweb Inc Du manque de transparence Dans Wikipedia Dow Chemical removed information on the Bhopal chemical disaster, and Exxon changed information on the Exxon Valdez oil spill to make itself look more compassionate. The public response to the companies and to Wikipedia has not been kind 4 Source :

© Tous droits réservés – Analyweb Inc "You can't hide anything anymore Don Tapscott says. Secrecy is dying. It's probably already dead When Shel Israel and blogger Jeff Jarvis wrote about wretched treatment by Dell's customer service, their posts were so gleefully linked to that for a while they appeared as the number one and two search results for "Dell." 5 Du manque de transparence Source :

© Tous droits réservés – Analyweb Inc. 2006

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8 Source :

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Génération Y 39% des ans américains considéreront quitter leurs emplois si lentreprise bloque Facebook et un autre 21% seront dégoutés dune telle pratique 10 Source :

© Tous droits réservés – Analyweb Inc Source :

© Tous droits réservés – Analyweb Inc De la transparence en 1993(*),, CISCO afficha tous les défauts ( bugs ) connus de ses logiciels et pièces déquipements. de 1995 à 2000, les ventes de CISCO ont augmenté de 600% mais les effectifs de support client nont que doublé. 12 Source : daffaires/ daffaires/

© Tous droits réservés – Analyweb Inc. 2006

14 État des lieux Source :

© Tous droits réservés – Analyweb Inc. 2006

Types de transparences Transparence Transparence radicale* Transparence synthétique et les « ghost writer »** * ** considerationshttp:// considerations 16

© Tous droits réservés – Analyweb Inc Avantages Propagation de la communication Humanisation du sujet Effet Catharsis catharsis/ catharsis/ 17

© Tous droits réservés – Analyweb Inc Mon propre cas Le cas Loïc Le Meur 101/ 101/ Mon coming out 18

© Tous droits réservés – Analyweb Inc La question de la passion Passion drives personnal brand Passion is rarely aligned with what is popular Passion is hard to fake Passion includes mistakes and failure Passion means helping others see it Passion requires work and thought Passion isnt a me too game 19 Source : et branding/ branding/

© Tous droits réservés – Analyweb Inc

© Tous droits réservés – Analyweb Inc Merci Beaucoup! Michelle Blanc M.Sc et visitez le blogue

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