Comportements des consommateurs Cours 3: L’approche psychographique

Slides:



Advertisements
Présentations similaires
Questions about people Use Qui - either as subject or object. Qui est allé au cinéma? Avec qui est Jacques allé au cinéma? Qui is the subject of the verb.
Advertisements

Quelques éléments d'autodéfense intellectuelle
How to say 'the' Definite article:. In English, you only have one definite article, and it is THE Le Musée de la Musique La Place de la Bastille.
Savoir and connaître both mean to know. They are both irregular verbs. Je ne sais pas!
Laboratoire de Bioinformatique des Génomes et des Réseaux Université Libre de Bruxelles, Belgique Introduction Statistics.
Marketing Électronique Cours 4 La segmentation des marchés et les principales stratégies de commercialisation.
Cest lundi, le 2 décembre 2013 Les Objectifs: NS 1.1 Students engage in conversations, provide & obtain info. Express feelings & emotions, and exchange.
T HE VERB FAIRE A very versatile irregular verb You can DO the right thing by MAKING the conjugations of this verb fit the subject!
C’est lundi, le 25 novembre 2013 Les Objectifs: NS 1.1 Students engage in conversations, provide & obtain info. Express feelings & emotions, and exchange.
French Subject Pronouns Let’s start with a lesson on English.
Les Adjectifs descriptifs
Reaching Out - breaking down barriers and working with all segments of society Ouverture - abattre les barrières et s’ouvrir à tous les segments de la.
Essential Questions How can you express the verb “ to be” in French?
Les verbes qui se terminent en -ER (-ER verbs). French has both regular and irregular verbs. (English does too, for that matter.)
In French… The relative pronouns in French are ce qui and ce que. They both mean WHAT. - Ce qui stands for the subject of the clause it introduces. - Ce.
Unité 1: Faisons Connaissance Leçon 1 Bonjour!
3 Les Verbes -ER Talking about people’s activities Les normes: –Communication 1.2: Understanding the written and spoken language –Comparisons 4.1: Understanding.
MOTIVATION.
The AFRICAN CHILDREN’S CHOIR The African Children’s Choir features African children ages 7 through 11. Many have lost one or both parents through.
Let’s go back to the verb endings. What are our 3 infinitive endings? ER IR RE What is an infinitive? An unconjugated verb In other words, a verb in the.
Les pronoms objets indirects.  Peux-tu identifier les règles des ‘pronoms objets indirects’ en regardant les exemples suivants?
THE ADJECTIVES: BEAU, NOUVEAU AND VIEUX 1.
A. Le comparatif p.234 Comparative constructions are used to compare people or things. Cet hôtel est aussi moderne que l’autre. This hotel is as modern.
Le superlatif Comparing people and things within a group.
Comportements des consommateurs Cours 3: L’apprentissage et les attitudes Jacques Nantel Ph.D. winter 1995.
Edson Brito April, 10, 2011 French IP.  Legacy is anything handed down from the past, as from an ancestor or predecessor.
Nous allons .. préparer un texte (pour écrire ou décrire)
Warm up Someone about your age will be staying in your house for two weeks; and your parents want you to show the guest rooms inside the house and his/her.
Ile-de-France Presentation by: Victor Edgell. Ma région est Ile-de-France. La région est au nord de la France. La capital est Paris. Paris est aussi la.
Pile-Face 1. Parlez en français! (Full sentences) 2. One person should not dominate the conversation 3. Speak the entire time The goal: Practice! Get better.
2 Le verbe « être » au pluriel Les normes: Communication 1.2 Comparisons 4.1 Les questions essentielles: - What are the plural subject pronouns in French?
WALT: GIVE OPINIONS ABOUT MY TOWN
C’est VS. il est (elle est)
Gains from trade Principle # 5: Trades improve the well-being of all.
Synthèse de structure d'entreprise SAP Best Practices.
C’est lundi, le 16 septembre 2013 Les Objectifs: NS 1.1 Students engage in conversations, provide & obtain info. Express feelings & emotions, and exchange.
2 L’impératif  Telling people to do things  Les normes:  Communication 1.2 Understanding the written and spoken language  Comparisons 4.1 Understanding.
Trey Moon April 5, 2012 Legacy within the content of my family
Français I stem-changing verbs. Stem-changing verbs Acheter Préférer By looking at the name for these verbs, what can you predict will happen? I will.
Celebrity Photo Album by M. Rocque. La Description You are going to see several celebrities. For each celebrity say one or two adjectives to describe.
Les articles indéfinis et définis au singulier Talking about one person or thing.
Salut, les copains! French 1, Chapter 1-1.
© Crown copyright 2011, Department for Education These materials have been designed to be reproduced for internal circulation, research and teaching or.
© Crown copyright 2011, Department for Education These materials have been designed to be reproduced for internal circulation, research and teaching or.
© Crown copyright 2011, Department for Education These materials have been designed to be reproduced for internal circulation, research and teaching or.
Coupe du Monde 2010 TOP TRUMPS!.
LEÇON 16  Écrivez vos devoirs: 1.#21 et 22 (the rest of the packet). 2.Study EVERYTHING for Unit 1 exam in ONE WEEK! (per. 2, 3, 4: FRIDAY/per. 5, 6,
Le Français I - Lesson Plan: Leçon 3 ACTFL Standards: COMMUNICATION - Communicate in Languages Other Than English Standard 1.1: Students engage in conversations,
Verb Conjugation Learning to conjugate your first verb in French.
Netwin is supported by the EU Commission in the framework of the Recite II programme Le projet Netwin est soutenu par la Commission Européenne dans le.
© Crown copyright 2011, Department for Education These materials have been designed to be reproduced for internal circulation, research and teaching or.
Traduction Pneumonia. La pneumonie est une infection des poumons, causée la plupart du temps par une infection. Les trois causes d’infection les plus.
Le verbe Venir Les normes: – Communications 1.2: Understanding the written and spoken language – Comparisons 4.1: Understanding language through comparisons.
C’EST - IL EST Page in composition notebook.
Le Chatelier's Principle Lesson 2. Le Chatelier’s Principle If a system in equilibrium is subjected to a change processes occur that oppose the imposed.
It’s.  Both C’est and Il est/Elle est can mean it’s.  There are specific times to use each.
Les Adjectifs. What is an adjective? An adjective is a word that modifies a noun by describing it in some way: Shape Color Size Nationality.
Les normes: Communication 1.1 – Understanding the spoken and written language Comparisons 4.1 – Understanding the nature of language through comparisions.
THE ‘’ BIG AD’’ PRESENTATION By Kévin Alipui. THE CONTEXT  Ad made in 2005  The modification of Carlton Draught formula to reduce the alcohol content.
Français 12/14/15 Ouvrez vos livres á la page 112. Ecrivez six phrases de sports et activités. What is worse than “raining cats and dogs?” Important(e)
C’est mercredi, le 30 octobre 2013 Les Objectifs: NS 1.1 Students engage in conversations, provide & obtain info. Express feelings & emotions, and exchange.
Le français II Reprise. How to ask for information? Comment tu t’appelles? Comment il/elle s’appelle? Comment allez-vous?/Ca va? Tu as quel age? Il/Elle.
Human Sentences! J’ adore les chats Notes to teachers Print out slides 13 – 18 on card cut them into two and distribute them to children. This gives.
CONNAÎTRE ET SAVOIR les notes.
Statistics & Econometrics Statistics & Econometrics Statistics & Econometrics Statistics & Econometrics Statistics & Econometrics Statistics & Econometrics.
PRODUCTION LOGISTICS MANAGEMENT. I l c p INTRODUCTION PRODUCTION LOGISTIC CONCLUSION Te sit nusquam mediocrem. Fastidii dissentias nam an, simul deleniti.
REVISED JUDGING CRITERION: UNDERSTANDING LIVELIHOODS.
Transcription de la présentation:

Comportements des consommateurs Cours 3: L’approche psychographique Jacques Nantel Ph.D. winter 1995

Valeurs et psychographie: plusieurs systèmes Vals (USA) PMB (Canada) http://pmb.com

Un exemple d’approche psychographique

VALS: Values and lifestyles http://future.sri.com/vals/valsindex.html action principles status

Self-Orientation People pursue and acquire products, services, amd experiences that provide satisfaction and give shape, substance, and character to their identities. They are motivated by one of three powerful self-orientations: principle, status, and action. Principle-oriented consumers are guided in their choices by abstract, idealized criteria, rather than by feelings, events, or desire for approval and opinions of others. Status-oriented consumers look for products and services that demonstrate the consumers' success to their peers. Action-oriented consumers are guided by a desire for social or physical activity, variety, and risk taking.

Resources Resources refer to the full range of psychological, physical, demographic, and material means and capacities people have to draw upon. It encompasses education, income, self-confidence, health, eagerness to buy things, intelligence, and energy level. It is a continuum from minimal to abundant. Resources generally increase from adolescence through middle age but decrease with extreme age, depression, financial reverse, and physical or psychological impairment.

PMB: Print Measurement Bureau http://www.pmb.ca/frame.html

L’approche psychographique de PMB

Psychographie et bénéfices recherchés