Anomalies cognitives Contexte Point de référence Disponibilité Superstition Processus Projection.

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Transcription de la présentation:

Anomalies cognitives Contexte Point de référence Disponibilité Superstition Processus Projection

Contexte Ancrage Contexte Cadrage Prééminence Importance

Accessibilité Disponibilité Certitude Focalisation Isolation Primauté Régression Représentativité Ségrégation

Superstition Crédulité Disjonction Superstition Suspicion

Processus A base de règles ? Processus Temporalité

Projection Mauvaise représentation Projection

Tversky & Kahneman Dmrs have trouble handling information and forming perceptions consistently, use decision making heuristics that can fail maximize preferences, sensitive to context and process to satisfy rationality subjective judgments generally do not obey the basic normative principles of decision theory the axioms of rational choice are often violated consistently by sophisticated as well as naïve respondents, violations are often large and highly persistent

The decision process Information Perception / beliefs processChoice Preferences Motives Affect Attitudes Perception rationality ? Preference rationality ? Process rationality ?