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AFNOR NF Z74-501 – " Online Consumer Reviews Principles and requirements for collection, moderation & display « France adopts a standard enabling reliable.

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Présentation au sujet: "AFNOR NF Z74-501 – " Online Consumer Reviews Principles and requirements for collection, moderation & display « France adopts a standard enabling reliable."— Transcription de la présentation:

1 AFNOR NF Z – " Online Consumer Reviews Principles and requirements for collection, moderation & display « France adopts a standard enabling reliable processing of online consumer reviews » CE – Brussels, April 1st

2 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout 2 Why a standard for online consumers reviews? Objectives Prevent abuse Increase consumer confidence Improve the image of companies that use a code of ethics (i.e meeting criteria of the Standard) Contribute to the reputation of eCommerce Provide a reliable source of information to help improving the quality of products and services Solution A standard to Highlight the actions of key players to provide a solution Support a voluntary approach versus regulatory inflation Induce a virtuous approach Address principles and requirements relating to the collection, moderation & display processes

3 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout 3 AFNOR NF Z Content The reliability is based on the respect of differents steps in the process : 1. Collection Obtain consumer reviews in an objective and verifiable way. The user can express his opinion on a personal consumer experience. 2. Moderation Ensure compliance of the collected content with French legislation and with the site's General Terms of Use regarding publishing, rejecting or removing content. 3. Display Restore consumer reviews (display, classification, sorting, aggregation, etc.) after their collection and moderation CollectionModerationDisplay

4 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout 4 How will the standard be used? Any administrator of a website is free to choose to make its website compliant with the voluntary standard NF Z requirements. Administrators also have the possibility to state themselves compliant with the standard (no external audit is led); in that case the administrator of the website commits himself to the guarantee that he will provide the proof of compliance if challenged by an authority agency. Website may also wish to prove its stakeholders (customers, internet users, sponsors) greater trustability; in that case an independent certification body will verify and certify compliance. AFNOR has made a proposal to create a new ISO Technical Commitee for « Online Reputation » that will include this standard as a first project

5 1 / Pour personnaliser les références : Affichage / En-tête et pied de page Personnaliser la zone Pied de page, Faire appliquer partout 5 AFNOR Online Consumer reviews - Avis en ligne de consommateurs « Thank you for your attention » AFNOR contact : Sylvie Arbouy/ /


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