Improving the employability of women and girls through the use of mobile applications MOIROSCA

Challenges facing tunisian rural girls Access to job market  Information and opportunities (29% of illiteracy and 43% of unemployment ) Access to Fin. & NF resources to set up a new business Access to bank financing (youth are marginalized) Lack of experience and knowledge

Opportunities Rapid growth of Mobile technology High penetration of 2G technology in rural areas (SMS and USSD) and among women Rise of Mobile Money solutions Strong interest and partnership with mobile phone operators, MFIs, Banks and postal services Excellent track records of Najjahni and Mobiflous services launched with Ooredoo GSM operator in Tunisia

Najja7ni m-Employment (Launched in 2013) Young people use their mobile phone to discover their interests both on a personal and professional level Employment Career guidance Entrepreneurship Financial literacy. It allows youth to receive news, job offers, tips, and training opportunities via SMS Job seekers can insert their mini CV through Najja7ni Emploi

Fonctionnement de Najja7ni Emploi Connaître votre profil carrière Êtes-vous prêt à chercher un emploi ? Êtes-vous fait pour entreprendre ? Apprenez à gérer votre argent 0. Retour 2 *136#

Fonctionnement de Najja7ni Emploi Projet professionnel CV Lettre de motivation Entretien d’embauche S’informer sur le monde de travail 0. Retour 1 *136#

Fonctionnement de Najja7ni Emploi …… A la fin de chaque test, l’utilisateur aura un score/ résultat Votre Score est 21/22 Retour au menu principal 1 Vous aimez les challenges, vous faites appel à différents types de logique et vous développez des stratégies en un minimum de temps (Domaine de métiers : Direction, pilotage de projets, génie civil et électrique, informatique) *136#

Najja7ni m-Employment : landscape Najja7ni Platform is accessible from basic GSM phones (uses USSD and SMS technology). content has been developed through a partnership between NGOs, education professionals, and employment agencies with solid experience in the field of vocational guidance and employment. allows to public agencies to communicate about their programmes and labor market opportunities (offer and demand) An excellent tool for M&E (follow-up of development projects, tracer surveys of graduates, etc.)

NAJJA7NI statistics Répartition des "INSCRITS" par niveau d'étude Juin 2014 Déc 2014 Répartition des "INSCRITS" par nombre d'année d'expérience

Some Indicators Recent survey: July 2014 Sample size: 33 739

Awards CommsMEA 2013 Award for Best Corporate and Social Responsibility campaign; Global Telecoms Business Innovation Awards 2013 Award for Consumer Service Innovation; Seventh Annual Stevie® Award winner for best new product or service of the year (Silver).

More than 800 rural women using the service as a service providers Mobisouk (On Going Project) Mobile market place. Allows rural women (micro entrepreneurs) to connect with one another and buy and sell goods and services using their mobile phones. Enables youth to work in part-time job. Payments through Ooredoo Mobile Money service More than 800 rural women using the service as a service providers

MobiPOS (On Going Project) Support small and micro-retailers through a better integration of the retail Value Chain using mobile technology : Better access to marchandise ; Access to lower prices and bargains; Pay using MobiFlouss Access to trade credit and/or microfinancing; Keep track of stock and have credit history Access to BDS and NFS Etc.

MobiROSCA (In Coming Project) Based on USSD technology, PRO-INVEST and Ooredoo partnered in a joint to develop and implement a mobile application called “MOBIROSCA”. MOBIROSCA is aiming at creating rotating saving groups and pooling together their saving resources through mobile phones for the benefit of everyone in the group, bringing accordingly easy-to-use savings groups to the fingertips of every Tunisian. The platform will also serve to ensure more transparency, control and confidence between group members. MOIROSCA

THANK YOU Chamseddine Ouerdiane CEO PRO-INVEST (CIDE GROUP) couerdiane@proinvest-international.com + 216 28 511 705