CITATIONS « Vous pensez que Graham Bell a fait une étude de marché quand il a inventé le téléphone? » Steve JOBS « La meilleure des publicités est un.

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Transcription de la présentation:

CITATIONS « Vous pensez que Graham Bell a fait une étude de marché quand il a inventé le téléphone? » Steve JOBS « La meilleure des publicités est un client satisfait » Bill GATES “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.” Philip KOTLER