Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser THE BLAIR.

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Transcription de la présentation:

Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser THE BLAIR WITCH PROJECT => the rumor REC => A brilliant trailer SNAKES ON A PLANE -=> involvment of the internauts CLOVERFIELD => no name, no director, no cast. JJ ABRAMS. DISTRICT 9 => MNU, a fake company. PARANORMAL ACTIVITY => bring the movie to your city => rec alike trailer Do not base your internet campaign on…

INTERNET… Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser - GLOBAL - INTERACTIVE - QUITE INCONTROLABLE - IN CONSTANT MOVEMENT - REACTIVE? - (QUITE) UNEXPENSIVE - BUZZ / VIRAL MARKETING / EXTENDED BROADCASTING ?

Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser 1. work with experts 2. create a portal, a rendez-vous for internauts with updated contents 3. develop your networks and presence on the web 4. include internet in your PR Your visibility on internet : a long term project

Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser - what is already said and seen on the web? - Who is(are) your target(s) -What is your objective? What is your timing ? What is your budget? -Do you need a website? Do you need to spend money for a website? What site can develop it for you? -What do you want to say about your movie? The danger of « viral marketing » - LA PERSONNE AUX DEUX PERSONNES - Alain Chabat is Gilles Gabriel - 2,5M pages on google tickets… WHAT VISIBILITY FOR A MOVIE?

Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser How to reach your targets with a minimum amount of money : Use your networks and find potential allies - inform your community - develop a page on facebook, Twitter, myspace… and communities sites that gather your audience - develop partnerships with chosen bloggers and websites -Feed entertainment sites and blogs with informations, exclusivities => develop tools for recurrent feedings - develop specific targeted contents WHAT VISIBILITY FOR A MOVIE?

Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser

Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser

Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser

Sortie le 30/09/2009 Cible : toutes cibles 550 Copies Plan média : 2,5 M€ bruts Entrées en cours Stop rectoStop Verso TotemAffichette Teaser The timing Define your objectives between postering campaigns and trailoring Focus on your audience Be sure to emerge… YOUR WEB CAMPAIGN