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—RACHEL GILLETT, FAST COMPANY 4
Revealing key points one at a time enhances comprehension. 5
PREPARE 6
TIP To keep the audience focused, always use the same transition before a new topic Consistency helps viewer see connections in the story – use same layout and design for individual sections and give your audience a mental check-point. !
8 THE STAGE HAS BEEN SET go ahead and follow the basic 5 steps Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising
Images are another element that can drive your point home even more FACT
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12 3 SUPPORT We perceive the world through more than our eyes and ears; we smell, we touch, and we taste. Put your audience in that place and provide them a point of reference; the imagination will do the rest. Images are a great tool for showing context
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14 LEAD Start your story with an outline, a framework of points you need to have to tell your story, always moving forward to the conclusion or action points 5
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“ 16 —LEVAR BURTON BECAUSE STORYTELLING, AND VISUAL STORYTELLING, WAS PUT IN THE HANDS OF EVERYBODY, WE HAVE ALL NOW BECOME STORYTELLERS.
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