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Transcription de la présentation:

Intégrer son site dans sa « Stratégie Facebook »

OpenGraphy Rappel du Contexte La socialisation de sites web Social graph et Open graph Plugin sociaux Actions personnalisées Sponsored stories Concrètement on parle de quoi ce soir ?

About us...

We are Preferred Marketing Developer What separates a Preferred Marketing Developer (PMD) from most other development firms is the ability to understand social mechanics and technical possibilities on Platform Facebook developer Blog Only 230 Facebook agencies in the world have joined the Facebook PMD Program... Out of 2,5 million Facebook developers connected to the Facebook platform. OpenGraphy is the only PMD in Belgium

Conférencier dans les événements Facebook Officiels pour journalistes et développeurs.

09/2011 – Mark Zuckerberg CEO & OG App

Les références de Facebook…

Visibilité sur Facebook Visites depuis Facebook Interactions sociales Actions personnalisées Utilisateurs enregistrés La socialisation ? Rendre son site social… Améliorer ses KPIs sociaux !

Visibilité sur Facebook - IMPRESSIONS Visites depuis Facebook - CLICKS Interactions sociales - LIKES / COMMENTS Actions personnalisées – WATCH / READ Utilisateurs enregistrés – APP USERS Socials Metrics

Visibilité sur Facebook Visites depuis Facebook Interactions sociales Actions personnalisées Utilisateurs enregistrés CTR FEEDBACK ACTION RATE AUTH DIALOG CONVERSION Taux à suivre…

Avant 2011…

Votre stratégie aujourdhui en 2012 ! OPEN GRAPH + PLUGINS + ACTIONS Votre site

RICH OBJECTS WEBSITE PAGES WEB INDEX SOCIAL GRAPH Concepts fondamentaux

OG tags + SP converts webpages into Facebook Pages

SOCIAL

OG tags + FB Connect create your proprietary Social Graph and a real social experience for your visitors

SOCIAL BY DESIGN

Example : Social APP = OG + SP + FB CONNECT

Interactions create stories on FB

Actions create agregations on FB

OPEN GRAPH PAGES Interactions activate ghost pages for admins

You can use them to publish messages

And sponsor the stories generated via socialization…

Then, enjoy your growth on Facebook insights

And impact your FB PAGE with TOP LIKES Widgets to maximize interactions

Impact also your website with related top likes widgets

Références…

Like us on Facebook !

OpenGraphy : tools and solutions to succeed in your « on-site » Social Marketing strategy. Get the Pro version of OpenGraphy.com First All-in-one SMO tool for websites: OPEN GRAPH – ANALYTICS – SOCIAL PLUGINS – MULTIPUBLISHING - ADVERTISING Antoine Gounel |CEO & Founder Facebook.com/antoineog/antoineog On Yves Vandeuren | Bizz Dev. Belgium Facebook.com/yvandeuren On