ELT Conversation IATEFL 50th Anniversary, 15 APRIL 2016 ELT as an industry Philip Kerr Andrew Wickham Facilitated by Ros Wright ELT Conversation IATEFL 50th Anniversary, 15 APRIL 2016

TRENDS AND CHALLENGES – Public sector http://www.theguardian.com/education/2015/oct/04/half-of-teachers-consider-leaving-profession-shock-poll

TRENDS AND CHALLENGES – Corporate market TRAINING MANAGEMENT VS PEDAGOGY INTEGRATION OF TECHNOLOGY RESULTS, TRACEABILITY AND R.O.I. MOTIVATION ONLINE INDUSTRIALISATION INDIVIDUALISATION PRESSURE ON COSTS OPERATIONAL SKILLS VS LEVEL

EDUTECH https://www.edsurge.com/news/2015-07-29-education-technology-deals-reach-1-6-billion-in-first-half-of-2015

LES METIERS CONVERGENT VERS LE BLL (BLENDED LANGUAGE LEARNING) Digitalisation and Blended Learning LES METIERS CONVERGENT VERS LE BLL (BLENDED LANGUAGE LEARNING) TRAINING Online trainer Classroom trainer CONTENT E-learning provider Publisher 6

Corporate Blended Learning PLatforms

marketisation  https://books.google.com/ngrams

This is Sally in Paris. Taught for 15 years after career in Marketing part-time employee with a language school, self-employed trainer with 2 companies on zero hour contract with a University Has a CELTA qualification Earns 1700 euros a month net on average Rarely does any training Teaches 25 h/week in Paris and the suburbs Spends 1 to 2 hours per day commuting 80% face to face, 15% telephone, 5% visio Things have been steadily getting worse over the past 10 years. I love my job, but I may have to find something else. “My Teacher is not Rich”, 800 ELT trainers in France , TESOL France, Linguaid, The Language Network, 2014)

What we expect from teachers

MAKE YOURSELF INDISPENSABLE TO CUSTOMERS don’t wait for godot NETWORK GET INFORMED CREATE YOUR OWN BLENDED LEARNING OFFER SOMETHING UNIQUE AND PROVE IT! DEVELOP YOUR SKILLS AND QUALIFICATIONS BOOST YOUR ONLINE PRESENCE MAKE YOURSELF INDISPENSABLE TO CUSTOMERS Devenez incontournable pour les clients/ prescripteurs Entreprises : - proposer un catalogue interne CPF à co-construire - aider les RF à prouver la valeur ajoutée de vos parcours - proposer la mise en place d’un dispositif d’évaluation des formations (Formaeva…) - proposer un reporting LMS centré sur leur nouvelle BDRH et adapté à leurs systèmes. OPCAs - proposer de prendre en charge et d’orienter les individus souhaitant un CPF - proposer une offre/catalogue CPF - proposer une aide à la mise en place de critères qualité