Presented by Soroush Mohammad Ebrahim

2 Sensor devices are becoming widely available - Programmable devices - Off-the-shelf gadgets/tools

3 More “Things” are being connected Home/daily-life devices Business and Public infrastructure Health-care …

IOT “ Things having identities and virtual personalities operating in smart spaces using intelligent interfaces to connect and communicate within social, environmental, and user contexts.” OR “A world-wide network of interconnected objects uniquely addressable, based on standard communication protocols.” (EPoSS 2008)

IOT ECOSYSTEM A business ecosystem which comprises of the community of interacting companies and individuals along with their socio-economic environment, where the companies are competing and cooperating by utilizing commonly shared core assets related to the interconnection of the physical world of things and the virtual world of the Internet. The core assets may be in the form of hardware and software products, platforms or standards that focus on the connected devices, on their connectivity, on the application services built on top of this connectivity, or on the supporting services needed for the provisioning, assurance and billing of the application services.

FORECAST Within the M2M submarket, GSMA (2011) expects the main vertical segments to be the following: Automotive (revenue opportunity USD 202 billion) Healthcare (revenue opportunity USD 97 billion) Consumer electronics (revenue opportunity USD 445 billion) Utilities (revenue opportunity USD 36 billion).

TRENDS

WHAT IS THE VALUE?

WHERE DOES IT COME FROM?

ARCHITECHTURE

ENDLESS OPPORTUNITIES

Vertical Market Application Scenarios Retail Automation & Integration / Overview Smart Shelf Smart POS RFID Solutions Monitoring & Tracking People counter Scanning and weight control Smart Trolleys Payment systems Queue management Anti-theft systems Security & surveillance Vending and reverse vending machines … M2M Applications Everywhere in Retail:

Vertical Market Application Scenarios Retail Automation & Integration / Many Shops & Services Security & Surveillance Smart Shelf Smart Cashier System People Traffic Analysis Vending Machines RFID Transportation Logistics Shop Services Gateway M2M Integration Platform

Vertical Market Application Scenarios Retail Automation & Integration / Many Shops & Services Retail Services Gateways Shop Future Data Services Future Data Consumers Services Agencies Dashboards Alerts Device Management Diagnostics Prognostics Location Based Services Suppliers Security New Features Security & Surveillance Transportation Logistics M2M Integration Platform

Surveillance Edge Controller Vending Machines Kiosk Application Focus Group Testing Stock / Shelf Monitoring Asset Management Retail Automation & Integration / Platform View Vertical Market Application Scenarios Counter

SMART HOMES

Remote metering Significant reductions in consumption patterns due to the possibility to remotely switch on the home appliances at off-peak times with lower tariffs. Home automation allows remote control of home systems, including heating, ventilation, and air conditioning (HVAC) systems, lighting, and home appliances, such as washing machines and dish washers. Home automation promises its users the possibility to reduce the time spent on routine tasks, accompanied by the convenience, cost reduction and peace of mind. Home security Another set of applications may trigger an alarm whenever a valuable object (wallet, laptop) leaves the home without authorization.

TRANSPORTATION & LOGISTICS

32 Motion sensor ECG sensor Internet INSURANCE

Young and middle-aged people could receive sensors to monitor certain key parameters and these parameters would be analyzed by medical experts periodically. Customers and users will receive information about warnings concerning certain parameters and proposals how to reduce them and improve one’s health status.

IoT-adapted manufacturing processes In IoT-adapted manufacturing processes (with situation-aware smart machines and robots), manufacturing lines can customize products during the production process. This is cheaper, more flexible, and there is less need for human interaction. This also facilitates decentralization of business processes to decrease the complexity of supply-chain processes. The customers are owners of production lines, warehouses, automated storage facilities, or similar. Systems need to be set up by B2B partners, so B2B channels are used to reach customers. Focal actors in this business model would be the producers of smart supply chains and robots or machines for supply chains

BUSINESS MODELS DOMAIN

CONSIDRABLE FACTS! Inter-industry and inter-ecosystem opportunities and trends Co-opetitive opportunities for value co-creation and co- capture Opportunity triggering technologies within existing businesses Creating and seizing an opportunity in becoming the IoT market makers Bundling things with easy-to-use-and-adopt services Providing smart solutions addressing the end-user’s needs, wants and desires Identifying the compelling value proposition, especially regarding price or efficiency.

CHALLENGES! LEGAL,ETHICAL,POLITICAL,SOCIAL

QUESTIONS?

THANKS FOR YOUR ATTENTION!